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Selling Boats by Selling the Boating Experience
Boating is about more than just the boat, it is about the experience. With an increasingly competitive market, what differentiates one boat manufacturer from another has to extend beyond simply hull design, technology or [MORE]
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Survival of the Fittest: Weathering the Storm
Preface: Boating Industry Canada Magazine invited Debbie A. Davis to share this article. It was written to inspire US boat retailers in their recent economic downturn. Canada has fared rather well during those times but we all [MORE]
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Doing the Spring Thing (Better)
Ah yes, I can hear the sound of the buds popping as the doggie deposits spring through the melting snow. Time to kick off another spring season, the nuttiest time of the year.
But, it is also the time to maximize your efforts [MORE]
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